The Ultimate Guide to LinkedIn Image Sizes: Make Your Brand Look Sharp in 2026

First impressions matter—especially on LinkedIn. Whether you are building a personal brand, recruiting top talent, or driving B2B leads for your company, your visual assets are often the very first thing a prospective connection or client notices.

Yet, there is nothing quite as frustrating as crafting a brilliant post, hitting publish, and watching LinkedIn awkwardly crop, stretch, or pixelate your carefully designed graphic.

To help you put your best foot forward, here is the definitive, up-to-date guide to LinkedIn image sizes for personal profiles, company pages, and standard posts.

Part 1: Personal Profile Image Sizes

Your personal profile is your digital handshake. Keeping these images crisp ensures you look polished and professional.

1. Profile Picture

• Recommended Size: 400 x 400 pixels (can go up to 7680 x 4320 pixels)
• Aspect Ratio: 1:1 (Square)
• Max File Size: 8 MB
• Formats: JPEG, PNG, or GIF
• Pro Tip: While LinkedIn displays your profile picture at a much smaller size (typically 100 x 100 pixels), uploading a high-resolution image ensures it stays sharp on high-density Retina displays. Make sure your face takes up about 60% of the frame and use a clean, uncluttered background.

2. Background Photo (Header)

• Recommended Size: 1584 x 396 pixels
• Aspect Ratio: 4:1
• Max File Size: 8 MB
• Formats: JPEG, PNG, or GIF
• Pro Tip: Your background banner is prime real estate. However, keep in mind that the layout differs slightly between desktop and mobile. On desktop, your profile picture overlaps the bottom-left corner of the banner. Keep critical text and logos toward the right side or center to avoid awkward cropping.

Part 2: Company Page Image Sizes

If you are managing a brand or business page, your visual identity needs to scale cleanly across corporate touchpoints.

1. Company Logo

• Recommended Size: 300 x 300 pixels
• Aspect Ratio: 1:1 (Square)
• Max File Size: 4 MB
• Formats: JPEG or PNG
• Pro Tip: Company logos are displayed inside a square frame on desktop and mobile searches. Center your logo and avoid adding excessive padding or text that might become illegible at smaller sizes.

2. Company Cover Image (Hero Image)

• Recommended Size: 1128 x 191 pixels
• Aspect Ratio: ~5.9:1
• Max File Size: 2 MB
• Formats: JPEG or PNG
• Pro Tip: Unlike personal banners, company cover images span across the top without a profile picture overlaying them directly, though they still adapt based on screen sizes. Keep core branding elements centered to ensure they remain visible across all devices.

Part 3: Post & Feed Image Sizes

The LinkedIn feed is crowded. Using the correct dimensions for your content ensures your posts occupy maximum screen space and capture attention as users scroll.

1. Standard Shared Image / Link Preview Image

• Recommended Size: 1200 x 627 pixels (or 1200 x 1200 pixels for a square format)
• Aspect Ratio: 1.91:1 (Landscape) or 1:1 (Square)
• Formats: JPEG or PNG
• Pro Tip: Square images (1:1) take up more vertical real estate on mobile feeds than landscape images, giving you a higher chance of stopping the scroll.

2. Vertical Image (Story-style or tall graphics)

• Recommended Size: 1080 x 1350 pixels
• Aspect Ratio: 4:5
• Pro Tip: If you want to dominate the mobile screen, vertical images are your best friend. They allow your infographics and photography to stand out far more effectively than traditional landscape ratios.

3. Carousel / Document Posts (PDF uploads)

• Recommended Size: 1080 x 1080 pixels (Square) or 1080 x 1350 pixels (Portrait)
• Aspect Ratio: 1:1 or 4:5
• Formats: PDF
• Pro Tip: Carousel posts remain one of the highest-performing content formats on LinkedIn. Design your slides in a tool like Canva or Figma, export them as a multi-page PDF, and upload them as a document post for users to swipe through.

Quick Best Practices for LinkedIn Visuals

• Watch the Safe Zones: Always preview your graphics on both desktop and mobile before launching a major campaign.
• Prioritize Readability: If you include text on your images (like a quote or headline), use high-contrast colors and large, legible fonts. Many users browse LinkedIn with dark mode enabled or in bright sunlight.
• Keep File Sizes Optimized: While LinkedIn accepts files up to 8 MB, keeping your images compressed prevents slow loading times and ensures smooth rendering.

By aligning your assets with these dimensions, you can eliminate formatting headaches and present a clean, professional aesthetic that elevates your content strategy.