Finding out it is someone’s birthday with only five minutes to spare used to mean a frantic drugstore run or settling for a generic text message. Today, mobile-first greeting platforms let you send thoughtful, personalized birthday wishes straight from your phone in seconds. But when you are staring at your screen wondering how to execute it best, a classic dilemma pops up: should you use a dedicated mobile app or just open a browser and use a mobile-optimized site?
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